Why it’s important to have a marketer in charge of your website
Building a website is not just purely a technical endeavour (although it does help being tech savvy).. In some businesses a website is considered to be a part of the IT department or a developer’s job. I don’t necessarily agree with this.
Websites are a function of marketing. The design, structure, and content of your website should be driven by communicators, not always technicians.
🙌🏼 Marketers understand how to focus on your target audience and have knowledge of consumer behaviour, which allows us to design websites that effectively grab users' attention and engage them�
📊 Marketers have experience with creating and implementing marketing campaigns, which gives use the skills needed to design websites that are strategic and effective at driving conversions�
✍🏼 Marketers are familiar with the latest trends and techniques in digital marketing, which enables use to design websites that are modern and optimized for search engines and other digital platforms
Marketers know what makes people tick, so they can often be the best people to design your site that captivates and converts.
It’s important to have a website that functions properly but you also want a website that speaks to your audience, that represents your brand personality and also has a strategy to get more eyes on it!
Hey there, I’m Teagan, a marketer turned web designer. I help dancers, artists, and creatives showcase and promote their crafts, talents and reach their target audience with beautiful, strategic Squarespace sites 💛
