How to choose the right fonts for your Squarespace or Wix website
Fonts may seem like a small detail when it comes to your website, but they have a huge impact on how your website looks, feels, and actually what it communicates with your audience. The right font choices can make your brand feel polished and evoke a specific emotion, while the wrong ones can make your site feel messy, hard to read and/ or confusing.
If you’ve ever struggled to pick the perfect fonts for your website, you’re in the right place! In this blog post, we’ll break down:
✅ Why choosing the right fonts matters
✅ Font pairing tips (because one font is never enough)
✅ Where to find great fonts & pairings
✅ How to add fonts to your Squarespace site
Let’s dive in!
Why Choosing the Right Font Matters
Fonts are more than just text on a screen—they actually can shape how people feel and perceive your brand. Here’s why choosing the right ones is so important:
🔹 First Impressions Count – Your website visitors will form an opinion about your brand in milliseconds. The fonts you use set the tone—modern, elegant, fun, bold, or professional.
🔹 Readability is Key – Fancy scripts and ultra-thin fonts might look beautiful, but if they’re hard to read, they’ll drive visitors away and make your website not accessible for everyone. Your website should be as easy to skim as possible.
🔹 Brand Personality & Trust – A playful handwritten font gives a completely different vibe than a sleek, minimal sans-serif. Your fonts should reflect your brand’s personality and build trust with your audience.
Think of fonts like the outfit your brand wears—what impression do you want to make?
Font Pairing Tips
Okay but how to you even begin to find a font and then what font goes with what?
Pairing fonts is part science, part art—but don’t worry, you don’t have to be a designer to get it right. Here are some simple rules to follow:
1. Use No More Than Two or Three Fonts
Too many fonts = a cluttered, unprofessional look. Stick to:
✅ One font for headings (bold & eye-catching)
✅ One font for body text (clean & readable)
✅ (Optional) A third accent font for details like buttons or quotes
2. Pair Contrasting Fonts
A good font pairing has contrast—but they should still feel like they belong together. Some classic combos:
✔ Serif + Sans-Serif – A timeless mix, like Playfair Display (serif) with Lato (sans-serif).
✔ Bold + Light – Thick, statement fonts paired with delicate, airy text.
✔ Decorative + Simple – A fun script font with a clean, modern sans-serif.
3. Keep Readability in Mind
No matter how beautiful a font is, if people struggle to read it, they’ll leave your site. Stick with simple, legible fonts for body text and save decorative fonts for accents.
4. Match Fonts to Your Brand Personality
Modern & Minimal → Use sleek sans-serifs like Montserrat or Open Sans.
Luxury & High-End → Pair an elegant serif like Playfair Display with a classic sans-serif.
Fun & Creative → Try handwritten or playful fonts, but use them sparingly.
Where to Find the Perfect Fonts & Font Pairings
Squarespace comes with a great selection of built-in fonts, but if you’re looking for something unique, you have options!
1. Squarespace’s Built-In Fonts
Squarespace partners with Google Fonts and Adobe Fonts, giving you access to hundreds of free fonts directly inside the platform.
2. Google Fonts (Free & Easy to Use)
Google Fonts offers a huge variety of free fonts that are high-quality and web-safe. Some of the most popular include:
🔹 Montserrat (modern & clean)
🔹 Playfair Display (elegant & classic)
🔹 Lora (sophisticated & timeless)
👉 Browse Google Fonts here: fonts.google.com
3. Adobe Fonts (Premium Selection)
If you’re using Squarespace’s Business or Commerce plans, you can access Adobe Fonts for free. These are high-end fonts often used by designers.
👉 Browse Adobe Fonts here: fonts.adobe.com
4. Font Pairing Inspiration
If you’re unsure how to pair fonts, check out these free tools:
🔹 Fontjoy (AI-generated font pairings) – fontjoy.com
🔹 Canva’s Font Pairing Guide – canva.com
How to Add Fonts to Your Squarespace Website
Once you’ve found the perfect fonts, here’s how to add them to your Squarespace site:
Using Squarespace’s Built-In Fonts
1️⃣ Go to Design > Site Styles
2️⃣ Click Fonts
3️⃣ Choose a preset pair or customize your own!
Using Google Fonts (Custom)
1️⃣ Copy the font link from Google Fonts
2️⃣ In Squarespace, go to Design > Custom CSS
3️⃣ Paste the link and add this CSS:
h1, h2, h3 { font-family: 'Your Chosen Font', sans-serif; } body { font-family: 'Your Body Font', serif; }
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