Define your target audience with these questions
Use the following prompts to build out a detailed representation of the ideal customer, client or website visitor.
Open up a word document, your notepad or Google doc and start to ask yourself… who is your current target? Who is my ideal target market?
Who is your target market?
Demographics: Name, Age, Gender, Location
Business Info: Job Title, Industry, Company Size, Income
Personal Info: Values, Frustrations, Personality, Favourite Brands, Favourite Social Media Channels, Motto
What are their decision making factors?
What are their Frustrations & Challenges ie: lacking self love / looking for community
What's the best solution for the problems they face?
What makes them want to purchase right away?
What competing services are they looking at?
Which features of your services convince them to choose you
Which features of your competitors attract them?
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