24 Different Ways You Can Market Yourself Outside of Social Media
Marketing is a big BEAUTIFUL and very powerful thing to tap into… and there are tons of ways to market your business.
There is so much more to marketing than social media. So I created this list of 24 different ways to market yourself other than just social media! You get to choose what works for you and what you like to do when it comes to promoting or marketing yourself or your business.
Choose a couple different tactics from this list to hone in or focus on this month. From there you can then create a fun, easy and inspiring marketing plan by using the tactics that speak to you and will serve your target market. If you are unsure what will serve your clients/ customers best. TEST. TRIAL. REPEAT.
Content Marketing
Blogging
Educational content
Sharing infographics + adding these to pinterest
Video series
Managing an editorial calendar
Comment on other people’s blog posts
Recycle your content
Cross promote content with others in your industry
Submit press releases
Promotion via ad’s & social media
Social media marketing
Networking
Collaboration and partnerships with other businesses
Wholesale
Join local communities
Affiliate programs + brand partnerships
Record video customer reviews
Podcasts
Engage with “influencers” or people of influence / impact in your community
Speaking engagements
Email Marketing
Sending automated emails after purchases
Promo code for newsletter sign up’s online
Send newsletters monthly with up to date info and promoting products / services
Subscribe to other people’s newsletters to see what you love and what you don’t so much
Events marketing
Presence at an event or markets
Run social media campaigns leading up to the event
Educational online events (webinars; speaking engagements at someone else’s event)
Fundraising events
Hosting your own events to attract new community members
Speaking engagements
Pricing plans
Positioning impacts pricing (ie. high quality, low price - target towards a certain demographic)
Creating promo codes
Evaluate competitors / industry pricing
Promo, sale, offering plan ie. Xmas sales every year;
Do you do sales?
How often? Do purchases increase or decrease?
Creating a pricing strategy ie. after 3 years we will raise the price by 10%
Value based pricing method
The perceived value of the product
Psychological marketing ie. price is $49.99 over $50
Customer-focused
Survey followers & current customers or clients
Build and nurture long term relationships with customers / clients
Manage a customer database
Create a VIP or loyalty newsletter for loyal customers who get incentives or get to be a part of a group of others - using this to empower your customers
Continue to create and build strong community
Customer support, ie. 72 hour response promise
Promotions
Add an effective call to action button
Create promotional videos + campaigns
Claim your free google listing
Use free business listings in online directories
Respond to reviews
Use holidays/ occasions
Online marketing
Build a website with SEO optimized content
Set up google analytics
Get free SEO reports
Use A/B testing
Track stats online
Use content marketing to improve SEO
Set up an SEO strategy
Marketing Planning
Create an easy and inspiring marketing plan
Break down the big tasks to create weekly or monthly checklists
Work backwards from your big goals
Test and repeat
