BEFORE THE DESIGN WEEKS
Strategy & branding
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This is where we will go over the process, discuss your business and website goals, plus breakdown the key the features and outcomes for your new site
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During these sessions we work through brand discovery exercises that are designed to help you define your brand’s identity and uncover what makes your brand unique
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We will conduct research on your industry and work with you to plan your content. This is where we will also set content hierarchy and create a sitemap for your new site’s layout
DESIGN WEEK ONE
Visualize & design
*Please note: the times for meetings for each day may vary slightly depending on the project and your availability. You will also be given multiple meeting time options to choose from.
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We take the info gathered and the mood board from the first phase to create 2 concepts to show you. We then decide on one to move forward with. From there we (GPG) will start to create wireframes (like a skeleton) for the layout of each page
Client to Prepare for:
To be available for a call between 12.30pm & 2.30pm EST (an invite will be sent prior)
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On day 2 we will focus on designing a home page that will be sent to you early afternoon. This will be an interactive link that will show a draft of the home page plus the different elements that the website may include. This will drive the design for the remaining pages. The different elements could include animation, moving images/gifs, expandable text, icons, pop up screens etc.
Client to Prepare for:
To be available for a call between 4.30pm & 5.30pm EST to go through this design (an invite will be sent prior)
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This is the step where we start designing each page for your site. The pages will be presented to you as pdf’s to review. We will work closely with you to ensure the design looks and feels like you and your brand.
Client to Prepare for:
Sit back and relax as you await your designs
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At the beginning of day 5 we will jump on a 90minute call to go through the designs. This is where we encourage transparent feedback for us to reiterate the designs before we begin the building phase
Client to Prepare for:
To be available for a call between 9.30am & 11.30am EST; start to think how you’d like to announce your launch to the world
DESIGN WEEK TWO
Build & launch
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This is where the magic happens - during this phase we take the page designs and build them out on Squarespace and make them functional. At the end of day 7 we will send you the 6 pages for review
Client to Prepare for:
To be available to review the pages within 24hours; to purchase Squarespace hosting, if this hasn’t been done already
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Whilst you review the pages, we will go through the site to thoroughly test it. During this step we will also set up the SEO on each page to ensure your pages are optimized for your top keywords within your industry.
Client to Prepare for:
To thoroughly review the pages
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At the beginning of day 9 we will jump on a 1hr call to go through the designs. We will then spend the day making the final edits and updates to the site, preparing for the completion of the project and launch.
Client to Prepare for:
To be available to jump on a 1hr call to discuss feedback, between 9.30am & 10.30am EST
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This is the final day. We will run through the pages again and hit that publish button - yay! This step we announce to your audience
Client to Prepare for:
To be available for a quick call to go over any final details and wrap up the project… and of course prepare to announce to the world and celebrate
Need more time between design days?
No problem. Your project can be extended from 10 consecutive days to up to 4 weeks. An extension can be added for $99 and follows the same 10-day design framework, with extra time built in for feedback and revisions between each phase. A full day-by-day breakdown will be sent before the onboarding session.